I had a chance to see Toyoto Motor Corporation Chairman’s (Akio Toyoda) few days back. The interview was set in the background of Toyota launching a new India specific sedan ‘Etios’. During the interview, Prannoy Roy asked his host about his emotions & feelings when he had to testify before US Representatives, after a series of quality issues in their cars. The tone of this question gave away his intent. As would have been expected, he (and I must admit even myself – maybe even most of audience) were expecting the host to share emotions of ‘pain’ ,’deep regret’ and ’embarrassment’. While he did say he that the event wasnot something that he would have ideally liked to get into, but what he said later on was quite interesting. He mentioned at the time of speaking with Congressmen, he looked at that moment as an “opportunity”. He didnot think he was talking with Congressmen per se, rather customers, dealers and members of extended Toyota family – especially since his testimony at US Congress was being televised with the camera on a close-up. He shared that when he knew that he was getting so much attention he thought that the best way to sieze this opportunity would be to give to the peole of America a heart felt & true account of what Toyota really stands for, share his emotional bounding with this philosophy and use this opportunity to influence more and more people to join Toyota family.
Well… You may be wondering , how does this incident hold any significance to PWS? To my mind , this incident holds out a message of “positive thinking” not only to PWS community but to everyone else who are confronting adverse situation. It is a message from the leader of one of world’s top brands that inspite of the being placed in an extremely uncomfortable and embarrassing situation, he was not put down, nor did he feel threatened but rather took the courage of positive thinking.
A PWS also needs to take this path of courage, a path of positive thinking in his everyday fight with spoken words.