Vishal (Chennai chapter of TISA) had lodged a complaint with ASCI about an Ad., portraying stammering in an objectionable way. ASCI has acted on it. Vishal has received the following response:
> —–Original Message—–
> From: “ASCI”
> Date: Wed, 26 Nov 2008 18:52:21
> To: >
> Subject: C.3231 – Your complaint to ASCI against the TVC of “Yahoo India”
> Further to our e-mail of 5th November, the complaint was considered by the
> Consumer Complaints Council (CCC) at their meeting held on 23rd October 08,
> at which time the CCC viewed the TVC.
> As per their decision, the complaint was Upheld as the advertisement
> contravened Chapter II of the ASCI Code. The CCC concluded that the
> insensitive portrayal of “a stammerer” in the advertisement, was likely to
> cause grave or widespread offence.
> We had requested the Advertiser to withdraw the said TVC. The Advertiser
> has informed us that the said TVC has already been suspended w.e.f. 6th
> November 08, and the same is being modified appropriately, to avoid any
> contravention of the ASCI Code.
> Thank you for having referred this complaint to us.
> Assuring you of our services in the pursuit of Self-Regulation in
> Alan Collaco
> Secretary General
> A S C I