In response to a press release in Gujarati about SHG in Surat, I got about 15 phone calls. The learnings that I derive from those calls are
None of the call was from PWS himself/herself. All of them were FOR PWS BUT, family members were talking. It may have become a bit easier for us (who are part of TISA movement) to use telephone but it is still a far cry for most PWS.
A significant proportion of call came from outside Surat city and from rural areas where saying ‘Have a look at our TISA website/blog’ would be irrelevant. What else can we offer them?
I think having a two page FAQs in English, Hindi and other Indian languages would be a ready reckoner for distribution.
Also a good amount of phones came from mothers of CWS which shows us the importance of CWS category in TISA movement and special efforts required for them.
It would also be a good idea to create a five minutes TISA introductory video and to upload it on Youtube.
I look forward to receive comments.